What Four Strategies Can Marketers of Low-Involvement Products Employ in an Effort

question 153

Essay

What four strategies can marketers of low-involvement products employ in an effort to convert their products into ones of higher involvement?

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Definitions:

Face-to-Face Communication

Direct interaction between two or more people, where participants can see and respond to each other in real-time.

Total Message

encompasses all aspects of communication, including verbal content, non-verbal cues, and contextual factors, contributing to the overall understanding between parties.

Paralanguage

Paralanguage refers to the non-verbal elements of communication used to convey emotion and modify meaning, such as tone of voice, loudness, inflection, and pitch.

Nonverbal Communication

A form of communication that involves gestures, facial expressions, body language, and other visual cues, rather than spoken or written words.