A Consumer Is Persuaded to Buy a Product by a Message

question 111

Multiple Choice

A consumer is persuaded to buy a product by a message that requires little thought and is based on an association with a brand's positive consumption experiences from the past. In this situation, the consumer used a ________ route to arrive at this purchase decision.

• A) central
• B) peripheral
• C) behavioral
• D) subjective
• E) objective

Understand the role of blood components in physiological processes such as clotting.

Discuss the physiological and behavioral responses to environmental and seasonal changes in animals.

Explain the relationship between structure and function in anatomical features such as muscle and nerve tissues.

Describe the range of mechanisms animals use to adapt to their thermal environment.

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Definitions:

Top Management

The highest level of management in an organization, including positions like CEO, CFO, and other senior executives responsible for strategic decision-making.

Mission Statements

Concise declarations made by organizations that summarize their values, aims, and purpose, guiding internal decision-making and informing stakeholders.

Practical Value

The usefulness of something in real-life situations, emphasizing its applicability and effectiveness in achieving goals or solving problems.

Means-ends Chain

A concept in decision-making that links goals (ends) with the strategies or measures (means) adopted to achieve them.