When a Consumer Considers a Product or Service, He or She

question 24

Multiple Choice

When a consumer considers a product or service, he or she will choose whichever product or service delivers the highest ________.

• A) customer-perceived value
• B) customer-perceived cost
• C) customer profitability analysis
• D) customer equity
• E) customer lifetime value

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Definitions:

Role Plays

A training technique in which participants act out roles in specific scenarios to practice and improve their skills in a simulated environment.

Manager

An individual responsible for directing and overseeing the work of a group of people in an organization or department.

Debrief Phase

A critical discussion following an event, activity, or project, where participants reflect on what happened, analyze outcomes, and identify learning points.

Role Play

An educational technique in which people simulate real-life situations to practice behaviors and decision-making in a safe environment.