The Final Step of Customer Value Analysis Is to ________

question 58

Multiple Choice

The final step of customer value analysis is to ________.

• A) identify the major attributes and benefits that customers value
• B) assess the company's and competitors' performances on the different customer values against their rated importance
• C) examine how customers in a specific segment rate the company's performance
• D) monitor customer values over time
• E) assess the quantitative importance of the different attributes and benefits

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Definitions:

Average Total Costs

The total cost of production (fixed plus variable costs) divided by the total quantity of output, indicating the cost per unit of output.

Variable Costs

Costs that change in proportion to the level of output or activity.

Fixed Costs

Expenses that do not change with the level of production or sales, such as rent, salaries, and insurance.

Economic Profits

Profits exceeding the total opportunity costs of a business, indicating it is outperforming its next best alternative.