Identify the Pros and Cons of Using Behavioral Targeting for Marketing

question 59

Essay

Identify the pros and cons of using behavioral targeting for marketing.

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Definitions:

Contingency Planning

The development of strategies and actions to deal with potential future events or situations that may disrupt normal operations.

Benchmarking

The practice of evaluating one's company operations and performance indicators against the highest standards in the industry or the optimal practices observed in other firms.

External Comparisons

The process of evaluating oneself, one's abilities, achievements, or conditions in relation to others.

Current Performance

The recent or ongoing level of effectiveness and achievement demonstrated by an individual or organization.