Explain Customer-Perceived Value

question 15

Essay

Explain customer-perceived value.

Grasp the importance and methodology of creating an exposure hierarchy using the SUDS (Subjective Units of Distress Scale).

Identify the potential advantages and disadvantages of using virtual reality in exposure therapy.

Recognize the need for and methods of incorporating relaxation techniques during exposure therapy.

Understand the role of counterconditioning and reciprocal inhibition in exposure therapy.

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Definitions:

Location-Specific Human Capital

Skills and knowledge acquired by workers that are particularly valuable in a specific geographic or organizational context.

Competitive Inertia

A state where a company is reluctant or unable to adapt to changes in the market, often resulting in lost competitiveness.

Cognitive Dissonance

A psychological phenomenon where an individual experiences discomfort due to holding contradictory beliefs, values, or attitudes.

Company-Specific Human Capital

The unique skills, knowledge, and experience possessed by an individual that are particularly valuable to their employer and not easily transferable to other organizations.