Some Customers Inevitably Become Inactive or Drop Out

question 96

Multiple Choice

Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.

• A) win-back
• B) retention
• C) defection
• D) sell-out
• E) recuperation

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Definitions:

Specific Needs

Unique or particular requirements distinctive to an individual, group, or situation that must be addressed or fulfilled.

Macro Practice

A branch of social work focused on large-scale social changes and systemic issues, rather than individual or small group interventions.

Education Policies

Guidelines and principles that shape the educational system, including curriculum standards, teaching methodologies, and assessment methods.

Direct Practitioner

A professional involved in the immediate delivery of services or care to clients, typically interacting face-to-face.