Why Must Researchers Avoid Generalizing from Focus Group Participants to the Whole

question 104

Multiple Choice

Why must researchers avoid generalizing from focus group participants to the whole market?

• A) Participants' responses are not reliable.
• B) Most of the participants are likely to be ignorant about the topic of discussion.
• C) The size of the group is too small and the sample is not drawn randomly.
• D) Most of the participants are likely to exhibit similar tastes and preferences.
• E) The participants usually come from diverse backgrounds.

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Definitions:

Slowly Adapting Receptors

Sensory receptors in the body that respond to a stimulus over an extended period, gradually decreasing in activity.

Meissner's Corpuscles

Specialized nerve endings in the skin that are sensitive to light touch, enabling the perception of texture, shape, and fine details.

Merkel's Receptors

Specialized nerve endings in the skin that respond to light touch and pressure, helping in the perception of texture and shape.

Pacinian Corpuscles

Nerve endings in the skin responsible for sensitivity to vibration and pressure, aiding in the detection of textures and fine touch.