Give an Example of How a Hotel Can Generate Customer

question 109

Short Answer

Give an example of how a hotel can generate customer loyalty at a "customer touch point."

Understand the concept of culture and its importance in consumer behavior.

Differentiate between enacted and crescive norms within cultural contexts.

Identify and explain the three components of a cultural system: social structure, ecology, and ideology.

Recognize the influence of culture on product design and marketing strategies.

---

Definitions:

Actual Damages

Compensation awarded to a plaintiff in a lawsuit for actual harm or loss incurred, as opposed to punitive or speculative damages.

Unenforceable

Describes a contract or agreement that, due to certain defects or limitations, cannot be legally upheld or compelled by a court.

Convention on Contracts

An international agreement or treaty that establishes uniform rules for commercial contracts between parties from different countries.

International Sale of Goods

Transactions involving the purchase and sale of goods across international borders, governed by specific treaties and laws such as the United Nations Convention on Contracts for the International Sale of Goods (CISG).