A Customer's Profitability Is Judged on the Basis of the Lifetime

question 22

True/False

A customer's profitability is judged on the basis of the lifetime stream of revenue and cost, not the profit from a particular transaction.

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Definitions:

Personal Appeals

Messages that leverage personal connections or emotional arguments to persuade or influence the recipient's decision or opinion.

"You" Attitude

A communication approach that focuses on the audience's needs and perspectives rather than the speaker's.

Audience's Need

The specific requirements or expectations that the target audience of a communication, product, or service has.

Positive Emphasis

The practice of focusing on or highlighting the positive aspects of a situation, product, or service.