A Customer ________ Is Any Occasion on Which a Customer

question 88

Multiple Choice

A customer ________ is any occasion on which a customer encounters the brand and product - from actual experience to personal or mass communications to casual observation.

• A) touch point
• B) point of order
• C) point of difference
• D) pivot point
• E) point of parity

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Definitions:

Pretax Return

The income an investor or business earns before any taxes are deducted.

Net Present Value

A financial measurement that calculates the value of a project or investment by discounting the expected future cash flows to their present value using a specific discount rate.

Tractor-Trailer

A vehicle configuration consisting of a front tractor unit coupled to a trailer carrying cargo.

Operating Costs

Expenses associated with the day-to-day functions of a business, excluding costs related to production.