Some Customers Inevitably Become Inactive or Drop Out

question 96

Multiple Choice

Some customers inevitably become inactive or drop out. The challenge for marketers is to reactivate them through ________ strategies.

• A) win-back
• B) retention
• C) defection
• D) sell-out
• E) recuperation

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Definitions:

Independent

In a statistical context, refers to variables or events that are not influenced by other variables in a study; their occurrence does not depend on another.

ANOVA Table

A tabular representation used in the analysis of variance to summarize the sources of variation among group means.

F Statistic

A value calculated in ANOVA tests that compares the variability between group means over the variability within groups, used to determine statistical significance.

Simple Linear Regression

An analytical technique that represents the association between two variables by applying a linear formula to collected data.