Identify the Pros and Cons of Using Behavioral Targeting for Marketing

question 59

Essay

Identify the pros and cons of using behavioral targeting for marketing.

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Definitions:

Volume

The capacity of a container measured by the space a substance or object can fill.

Metal

A class of elements characterized by their ability to conduct electricity and heat, and which, in general, possess a shiny appearance.

Chemical Sample

A small part or quantity of a chemical substance taken to be analytically tested or evaluated.

Density

The mass of a substance per unit volume, often indicated as kilograms per cubic meter (kg/m^3) or grams per cubic centimeter (g/cm^3).