Keeping a Survey Short and Simple and Contacting Customers No

question 56

True/False

Keeping a survey short and simple and contacting customers no more than once a month are two keys to drawing people into the data collection effort.

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Definitions:

Small Company

A business with a limited number of employees and relatively low volume of sales compared to larger enterprises.

Porter's Generic Strategies

A framework developed by economist Michael Porter that outlines three potential strategies—cost leadership, differentiation, and focus—for achieving competitive advantage.

Focused Differentiation

A business strategy where a company targets a specific market segment with unique products or services that stand out from competitors.

Service Guarantee

A promise made to customers that a service will meet certain quality and satisfaction standards, often with an assurance of compensation for failure to meet these standards.