Which of the Following Refers to the Set of Measures

question 88

Multiple Choice

Which of the following refers to the set of measures that helps firms to quantify, compare, and interpret their marketing performance?

• A) marketing diagnostics
• B) marketing information systems
• C) marketing simulation
• D) marketing intelligence
• E) marketing metrics

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Definitions:

Grammar

The entire formal structure of a language, including morphology and syntax.

Linguistics

The modern scientific study of all aspects of language.

Abstract Ideas

Concepts that do not have a physical or concrete existence but exist as thoughts or notions in the mind.

Communication

The process by which information is exchanged between individuals through a common system of symbols, signs, or behaviors.