Which of the Following Gains the Most Benefit from Introducing

question 42

Multiple Choice

Which of the following gains the most benefit from introducing a frequency program?

• A) the first company to introduce a frequency program in an industry
• B) the fast follower, the second to introduce a program in an industry
• C) the industry sales leader
• D) the niche player in the industry
• E) the low-cost leader in the industry

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Definitions:

Ingroup Members

Individuals who belong to and identify with a particular group or category, often leading to preferential treatment of these individuals over those not in the group (outgroup members).

September 11

Refers to the terrorist attacks that occurred on September 11, 2001, in the United States, significantly impacting global politics and policies.

Prejudice

A preconceived opinion or judgment towards a person or group that is not based on reason or actual experience, often involving negative attitudes or beliefs.

Discrimination

Unjust or prejudicial treatment of different categories of people or things, especially on the grounds of race, age, or sex.