As the Manager of an Organization That Is Attempting to Build

question 117

Multiple Choice

As the manager of an organization that is attempting to build a Marketing Information System (MIS) , you have been informed that an MIS is built upon three fundamental information sources. The sources are ________, marketing intelligence activities, and marketing research.

• A) external records and documents
• B) databases found on the Internet
• C) consultant reports
• D) internal company records
• E) secondary data from government sources such as the Better Business Bureau

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Definitions:

Plaintiff

The party who initiates a lawsuit in a court of law against another party (the defendant) to obtain a remedy or damages.

Lawsuit

A legal action or proceeding between two parties, plaintiff and defendant, conducted in a court of law.

Court Determination

The final decision or judgment issued by a court of law.

Arbitration

A private, judicial determination of a dispute and an alternative to court action (litigation), and generally just as final and binding.