Which of the Following Is True of Qualitative Research

question 63

Multiple Choice

Which of the following is true of qualitative research?

• A) It is a structured measurement approach that permits a range of possible responses.
• B) It is indirect in nature, so consumers may be less guarded.
• C) It requires large sample sizes.
• D) Its results can be easily generalized to broader populations.
• E) It generally results in similar results and conclusions across researchers.

---

Definitions:

Stakeholders

Individuals or groups that have an interest, stake, or investment in a business or project and can be affected by its outcomes.

Moral Victories

Moral Victories are outcomes where an individual or group may not achieve their ultimate goal but considers the endeavor successful due to adherence to ethical principles or gaining respect.

Ethical Screen

A filtering process used to evaluate decisions, actions, or policies based on their ethical implications and alignment with moral values.

Organizational Culture

The shared values, beliefs, and norms that influence the way employees think, feel, and behave within an organization.