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Why Is Direct Mail Popular Among Marketers? What Are Its

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Why is direct mail popular among marketers? What are its weaknesses?


Definitions:

Practical Intelligence

A form of intelligence that involves the ability to resolve real-world problems through adaptive or creative reasoning and effectively apply knowledge and skills in everyday situations.

Sternberg

Robert Sternberg is a psychologist who proposed the triarchic theory of intelligence, which includes analytical, creative, and practical intelligence.

Aristotle

Ancient Greek philosopher and scientist whose work in philosophy, ethics, and natural sciences profoundly influenced Western intellectual history.

Different Intelligences

A theory suggesting that intelligence is not a single general ability but consists of a variety of distinct types of cognitive capabilities.

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