When Gathering Marketing Intelligence, Companies Often Use the US Census

question 51

Multiple Choice

When gathering marketing intelligence, companies often use the US census, which provides an in-depth look at the population swings, demographic groups, regional migrations, and changing family structure of the more than 281 million people living in the United States. Which of the following steps to improve the quality of a company marketing intelligence system would be most closely associated with this illustration?

• A) A company can purchase information from outside suppliers.
• B) A company can take advantage of government data sources.
• C) A company can use online customer feedback systems to collect data.
• D) A company can network externally.
• E) A company can use its sales force to collect and report data.

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Definitions:

Similar To A Computer

A phrase used to describe entities that possess processing capabilities or functionalities that resemble those of a digital computer.

Recall Tests

Testing methods used in marketing research to measure the extent to which a consumer can recall or recognize brands, products, advertisements, or other marketing elements after a specific period.

Nostalgia

A sentimental longing or affection for the past, often associated with happy personal memories.

Retro Brand

A branding strategy that revives or revitalizes a brand from a previous era, often appealing to nostalgia and vintage preferences.