A Company Can Take Several Steps to Improve the Quality

question 7

Multiple Choice

A company can take several steps to improve the quality of its marketing intelligence. If the company purchases competitive products for study, attends open houses and trade shows, and reads competitors' published reports and stockholder information, the company is using ________ to improve the quality of its marketing intelligence.

• A) sales-force surrogates
• B) intermediaries
• C) external networks
• D) advisory panels
• E) customer feedback systems

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Definitions:

Good Will

The favorable reputation of a business that adds to its value, often considered an intangible asset.

Partnership

A lawful business arrangement involving two or more people who divide management responsibilities and profits.

Business Profits

The earnings of a business after subtracting all expenses from its total revenues, indicating the financial success of the business.

Sole Proprietorship

A business structure where one individual owns and operates the business, bearing unlimited liability for its debts and obligations.