Markets with a Segment of Very Wealthy Consumers, but High

question 6

True/False

Markets with a segment of very wealthy consumers, but high income disparity, present few opportunities to marketers.

---

Definitions:

Maslow's Theory

A psychological theory proposed by Abraham Maslow, outlining a hierarchy of human needs from basic physiological needs to self-actualization.

Human Needs

The essential requirements that individuals seek to fulfill, such as physiological, safety, social, esteem, and self-actualization needs, according to Maslow's hierarchy.

Hawthorne Studies

A series of influential research projects that examined the effects of work environment conditions on employee productivity and morale in the 1920s and 1930s.

Empirical Support

Evidence-based confirmation or validation for a theory, hypothesis, or method, usually derived from observation or experiment.