When a Company Acquires Consumer-Panel Data from Firms Like A Nielsen

question 88

Multiple Choice

When a company acquires consumer-panel data from firms like A.C. Nielsen Company and Information Resources Inc., which of the following steps to improve the quality of a company marketing intelligence system is the company resorting to?

• A) training and motivating the sales force to spot and report new developments
• B) motivating distributors, retailers, and other intermediaries to pass along important intelligence
• C) hiring external experts to collect intelligence
• D) using external network
• E) purchasing information from outside research firms and vendors

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Definitions:

Matching Capacity

The process of aligning a company's production capability with the demand for its products to optimize efficiency and minimize costs.

Impact on Expenses

The effect that a specific action or decision has on a company's total expenses.

Time-Driven Activity-Based Costing

An accounting method that assigns costs to products or services based on the actual amount of time they consume resources.

Customer Support Department

A division within a company responsible for helping customers with their queries, complaints, and other service-related issues.