An Efficient Method of Estimating Area Market Potentials Makes Use

question 99

Multiple Choice

An efficient method of estimating area market potentials makes use of the ________, developed by the US Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.

• A) Nielsen Media Research
• B) Multiple-Factor Index Method
• C) Brand Development Index
• D) Market Buildup Method
• E) North American Industry Classification System

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Definitions:

Bad Debts

Money owed to a company that is unlikely to be paid and written off as a loss.

Credit Policy

The guidelines a company follows to determine credit terms, credit limits, and collection procedures for its customers.

Overdue Accounts

Accounts receivable that have not been paid by the due date, indicating delayed payments from customers.

Lock Box

A banking service provided to companies for the collection of payments from customers, where the payments are sent directly to a post office box, then quickly processed by the bank.