Which of the Following Is True Regarding Cause-Related Marketing

question 62

Multiple Choice

Which of the following is true regarding cause-related marketing?

• A) The positive impact of cause-related marketing can be increased through sporadic involvement with numerous causes.
• B) Many companies focus on multiple causes to simplify execution and maximize impact.
• C) Limiting support to a single cause increases the pool of stakeholders who can transfer positive feelings from the cause to the firm.
• D) Most firms choose causes that fit their corporate or brand image and matter to their employees and shareholders.
• E) In order to avoid public backlash, firms are advised to adopt a hard-sell approach to their cause efforts.

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Definitions:

Adenine

A nucleobase (a building block for DNA and RNA) that pairs with thymine in DNA and with uracil in RNA.

Hydrogen Bonds

A type of weak chemical bond formed when the slightly positive hydrogen atom of one molecule is attracted to the slightly negative atom of another molecule, often oxygen or nitrogen.

Guanine

One of the four main nucleobases found in the nucleic acids DNA and RNA, characterized by its ability to form three hydrogen bonds when paired with cytosine.

Cytosine

A nitrogenous base found in DNA and RNA molecules, pairing with guanine in the genetic code.