Suppose Redbus, a Player in the Small Car Market, Is

question 63

Essay

Suppose Redbus, a player in the small car market, is planning to launch its new range of hybrid cars. It decides to estimate the future demand for its new car before launching it in the market. If interviewing consumers is not practical, what alternative technique might it resort to?

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Definitions:

Internet Use

The act of utilizing the Internet for a variety of activities, including communication, research, entertainment, and business operations.

Supply Chain Management

The management of the flow of goods and services, involving the movement and storage of raw materials, of work-in-process inventory, and of finished goods from point of origin to point of consumption.

Regulatory Compliance Management

The ongoing process of monitoring and evaluating compliance with relevant laws, regulations, and industry standards.

Customer Relationship Management

A strategy and software used by businesses to manage and improve interactions and relationships with customers.