________ Advertising Aims to Create Liking, Preference, Conviction, and Purchase

question 52

Multiple Choice

________ advertising aims to create liking, preference, conviction, and purchase of a product or service.

• A) Corporate
• B) Reminder
• C) Persuasive
• D) Reinforcement
• E) Informational

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Definitions:

Cross-Trained Member

An individual in a team or workforce who has been trained in multiple skills or functions, allowing for flexibility in job roles and responsibilities.

Personnel Costs

Expenses related to the employment of staff, including salaries, benefits, training, and taxes.

License

Official permission or permit to do, use, or own something.

Board

A group of individuals elected or appointed to govern or provide oversight on the direction and policies of an organization, institution, or corporation.