Which of the Following Is True About a Brand-Asset Management

question 126

Multiple Choice

Which of the following is true about a brand-asset management team (BAMT) ?

• A) A BAMT is part of the triangular and vertical product team structures.
• B) BAMTs often report directly to the organization's chief branding officer.
• C) BAMTs are a traditional, tried and tested means of managing brands.
• D) Companies with a product-management organization often have only one BAMT.
• E) The BAMT consists of key representatives from functions affecting the brand's performance.

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Definitions:

Volume of Business

The total amount of trade or transactions conducted by a company over a specified period, often measured in sales or units sold.

Attractive Location

pertains to a site or place with qualities that are appealing to businesses, investors, or residents, often due to factors like economic opportunities, natural beauty, or favorable conditions.

Composite Score

An overall score derived from combining several individual scores, often used in assessments or evaluations.

Public Transit

A system of various transport modes such as buses and trains operated by a city or region to provide a shared travel service to the public.