When Customers Fall into Different User Groups with Distinct Buying

question 53

Multiple Choice

When customers fall into different user groups with distinct buying preferences and practices, a ________ organization is desirable.

• A) market-management
• B) product-management
• C) brand-management
• D) geographic
• E) functional

---

Definitions:

Objective And Task Method

A budgeting method in marketing where objectives are set first, and then the tasks needed to achieve these objectives are determined.

Center of Excellence Model

A dedicated team or entity that provides leadership, best practices, research, support, and training for a specific focus area or domain within an organization.

Silo Model

An organizational structure that segregates different departments or units, limiting communication and collaboration between them.