In Which of the Following Types of Advertising Timing Patterns

question 108

Multiple Choice

In which of the following types of advertising timing patterns do exposures appear evenly throughout a given period?

• A) concentration
• B) pulsing
• C) flighting
• D) continuity
• E) frequency capping

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Definitions:

Subjective Feelings

Personal experiences of emotions and sensations that cannot be objectively measured.

Dependent Variable

In an experiment, it is the variable being tested and measured, which is expected to change under different conditions.

Skin Conductance

A measure of the electrical conductance of the skin, which varies with its moisture level and is used as an indicator of emotional or psychological arousal.

Subjective Feelings

Subjective feelings refer to the personal, internal experiences of emotions that may not be observable by others.