Your Firm Has Experienced a Decline in Sales Over the Last

question 6

Multiple Choice

Your firm has experienced a decline in sales over the last three quarters. You have traced the problems to distribution inefficiencies. Which of the following should you track to ensure that the firm's distribution efficiency is maximized?

• A) average sales per point of sale
• B) sales from new products
• C) trial rate
• D) repurchase rate
• E) new customer gains

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Definitions:

Market Efficiency

An idea in financial economics stating that the prices of assets completely incorporate all existing information.

Market Efficiency

A concept in financial economics that states that asset prices fully reflect all available information, making it impossible to consistently achieve higher returns than the overall market.

Capital Market History

The study of the evolution and development of financial markets, instruments, and institutions over time.

Treasury Bills

Short-term government securities with maturities of one year or less, sold at a discount to their face value.