Sites Such as Bizrate

question 122

Multiple Choice

Sites such as Bizrate.com, Shopping.com, and PriceGrabber.com, and Epinions.com and Yelp.com, which let customers share information about their product and service experiences with others, reflect an increase in customer ________.

• A) ambiguity
• B) empowerment
• C) privacy
• D) diplomacy
• E) empathy

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Definitions:

Product Differentiation

A marketing strategy where a company attempts to make its product appear unique from competitors' offerings in the eyes of consumers.

Customer Service

Activities and services provided by a company to support and enhance the satisfaction of its customers.

Competitive Prices

Pricing strategy that involves setting prices at the same level or slightly lower than competitors to attract customers.

Cost Differentiation Strategy

A business strategy aiming to offer products or services differentiable from competitors' based on features, quality, or service rather than competing primarily on price.