Which of the Following Is True Regarding a Marketing Audit

question 121

Multiple Choice

Which of the following is true regarding a marketing audit?

• A) It focuses primarily on a firm's macromarketing environment.
• B) It identifies the most-needed improvements and incorporates them into a corrective-action plan with short- and long-run steps.
• C) It is less effective at locating the real source of a problem than a functional audit.
• D) It analyzes only those marketing activities that have failed to produce adequate results.
• E) It relies solely on company managers for data and opinions.

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Definitions:

Business Reports

Formal documents that provide analysis and information on business-related issues to support decision-making.

Internal Audience

Employees or members within an organization who are the target for certain communications or information.

Subordinate Ideas

Concepts or thoughts that are considered less important or secondary to the main idea in a piece of writing or speech.

Headings

Titles or labels used in documents to organize content and make it easier to navigate.