Which of the Following Is a Factor Considered When a Customer

question 49

Multiple Choice

Which of the following is a factor considered when a customer is evaluated based on the RFM formula?

• A) the amount of time passed after the customer's last visit
• B) the product categories purchased by the customer
• C) the mode of payment used by the customer
• D) the location from which the customer has bought goods
• E) the type of feedback provided by the customer

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Definitions:

Income Level

The amount of monetary or non-monetary earnings produced by an individual or entity within a specified period.

Marginal Utility

The extra pleasure or benefit a person receives from using an additional unit of a product or service.

Unlimited Income

A theoretical concept implying an income level with no upper limit, allowing for an unrestricted ability to purchase goods and services.

Potato Chips

Thin slices of potato that are deep fried or baked until crispy, often served as a snack.