Which of the Following Is a Factor Considered When a Customer

question 49

Multiple Choice

Which of the following is a factor considered when a customer is evaluated based on the RFM formula?

• A) the amount of time passed after the customer's last visit
• B) the product categories purchased by the customer
• C) the mode of payment used by the customer
• D) the location from which the customer has bought goods
• E) the type of feedback provided by the customer

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Definitions:

Use of Cash

Refers to the ways in which a company or individual utilizes available cash resources.

Accounts Receivable

Money owed to a company by its clients or customers for goods or services delivered but not yet paid for.

Accounts Payable

Liabilities of a business that represent its obligations to pay off short-term debts to its creditors or suppliers.