Which of the Following Is a Disadvantage of Direct Marketing

question 144

Multiple Choice

Which of the following is a disadvantage of direct marketing?

• A) invasion of privacy
• B) inability to build brand awareness
• C) low chances of customers avoiding messages
• D) inability to control marketing communication
• E) inability to maintain information security

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Definitions:

Pay-for-performance

A compensation strategy where employees' pay is based on their performance, often measured against pre-defined targets or metrics.

Employee Performance

The assessment of an employee's work and outcomes, usually in relation to predetermined objectives or criteria set by their employer.

Straight Commission

A compensation method where an employee's pay is based purely on the sales they generate, typically as a percentage of the sales revenue.

Sales Volume

The quantity of products or services sold by a business within a specific period, often used as an indicator of business performance.