Although It Varies with Product Category, Price, and the Nature

question 132

True/False

Although it varies with product category, price, and the nature of the offering, in general, average response rates for e-mails is higher than order-response rates for letter-sized direct mail.

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Definitions:

Target-date

Refers typically to a type of mutual fund or retirement fund that automatically shifts towards more conservative investments as the target date (often retirement) approaches.

Retirement Funds

Investment funds specifically set aside for the goal of providing income during retirement, typically involving a mix of stocks, bonds, and other assets.

Hedge Funds

Investment funds that employ various strategies to earn active return, or alpha, for their investors, often requiring a high minimum investment.

Fiduciary Standard

The fiduciary standard is a legal and ethical requirement for certain financial advisors to act in the best interest of their clients, putting the clients' interests ahead of their own.