In Which of the Following Cases Is Building a Database

question 41

Multiple Choice

In which of the following cases is building a database worthwhile for the company?

• A) where the product is a once-in-a-lifetime purchase
• B) where customers show little loyalty to a brand
• C) where the company has a long relationship with its customers
• D) where the unit sale is very small
• E) where the cost of gathering the information is high

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Definitions:

Multiple Information Cues

Various signals or pieces of information that can be used to make judgments or decisions.

Communication Medium

The channel or method used to convey messages or information between senders and receivers, such as email, telephone, or face-to-face conversations.

Video Podcast

A digital media file series, primarily consisting of video content, that is distributed over the Internet and can be downloaded or streamed by users.

Face-To-Face Conversation

Direct communication between two or more people, where they are physically present and can see each other.