Which of the Following Is a Disadvantage of Using Television

question 95

Multiple Choice

Which of the following is a disadvantage of using television as an advertising medium?

• A) high absolute cost
• B) low audience attention
• C) lack of reach among audience
• D) high audience selectivity
• E) absence of clutter

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Definitions:

Maslow's Hierarchy

A theory in psychology proposing that people are motivated to fulfill basic needs before moving on to other, more advanced needs.

Love/Belonging

A fundamental human need, identified by Abraham Maslow, encompassing emotional relationships with significant others, friends, and family.

Process Theory

A framework within psychology and organizational behavior that focuses on understanding how various processes (such as motivation or decision-making) lead to particular outcomes.

Goal-Setting Theory

Theory that suggests that human performance is directed by conscious goals and intentions.