Examlex
Which of the following is the first step in the process of personal selling?
Customer Retention Programs
Strategies and practices designed to keep customers engaged and continuing to purchase from a business over time.
Lifetime Value
The total net profit attributed to a customer over the entirety of their relationship with a company.
Transaction-by-Transaction Basis
Evaluating or managing each transaction individually rather than considering overall performance over time.
Quick Response System
A supply chain management approach designed to speed up inventory replenishment and enhance efficiency.
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