Given the Disadvantages Associated with Online Marketing Communications, Is It

question 53

Essay

Given the disadvantages associated with online marketing communications, is it worth it for companies to use them? In your response, please identify the disadvantages of online marketing communications.

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Definitions:

Conclusions

Statements or judgments that are formed after considering the relevant facts or evidence.

Confounded Variables

External factors in an experiment that might affect the outcome, making it difficult to determine if the results are due to the independent variable being tested.

Independent Variables

Factors in an experiment that are manipulated or changed by the researcher to observe their effects on the dependent variables.

Dependent Variables

Variables in an experiment or study that are expected to change as a result of changes made to the independent variable(s), essentially measuring the outcome of the study.