Which of the Following Is NOT a Benefit of a Social

question 23

Multiple Choice

Which of the following is NOT a benefit of a social media presence for a brand?

• A) Social media allows marketers to establish a public voice and presence online.
• B) Social media can cost-effectively reinforce other communication activities.
• C) Social media can encourage companies to stay innovative and relevant.
• D) Social media can be used to build or tap into online communities.
• E) Social media allows companies to have a short-term focus.

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Definitions:

Social Power

Pertains to the ability of an individual or group to influence the behavior of others within a social structure.

Expert Power

The influence one holds as a result of one's expertise, skill, or knowledge.

Interpersonal Power

The ability of an individual to influence the behavior of others in a social context.

Reward Power

A form of power that is based on the ability to distribute rewards that others view as valuable, enabling influence over them.