An Advertiser Makes "Local Buys" When It Buys TV Time

question 106

True/False

An advertiser makes "local buys" when it buys TV time in just a few markets or in regional editions of magazines.

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Definitions:

HML Beta

A measure of sensitivity relative to the HML (High Minus Low) factor, part of the Fama-French three-factor model, indicating how much a stock's return is affected by small versus big market capitalization stocks.

Risk Premium

The risk premium is the excess return that an investor requires for holding a risky asset over a risk-free asset, compensating for the risk of the investment.

Risk-free Rate

The theoretical rate of return on an investment with zero risk, often represented by government bonds.

Risk Premium

The extra return above the risk-free rate that investors demand for choosing to invest in a riskier asset.