The Average Click-Through in Terms of the Percentage of Consumers

question 13

Multiple Choice

The average click-through in terms of the percentage of consumers who click on a link for ________ is about 0.8 percent.

• A) search engine optimization
• B) pay-per-click ads
• C) standard banner ads
• D) microsites
• E) rich media banner ads

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Definitions:

SML

The Security Market Line, a representation in the Capital Asset Pricing Model (CAPM) that shows the expected return of a security or portfolio as a function of its systematic risk.

Expected Return

The anticipated amount of profit or loss an investment generates over a given period of time.

Standard Deviation

A statistical measure of the dispersion or variability in a set of data, often used in finance to quantify the risk associated with a security or investment portfolio.

Coefficient Of Variation

A standardized measure of the dispersion of a probability distribution or frequency distribution, used to assess risk relative to expected returns.