Consumers Are More Likely to Transmit Negative WOM and Pass

question 88

True/False

Consumers are more likely to transmit negative WOM and pass on information about their own negative consumption experiences.

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Definitions:

Observations

Data points or individual pieces of information collected during a study or research.

Simple Linear Regression

An analytical technique that utilizes a linear equation to depict the connection between a single independent variable and a dependent variable.

Independent Variables

Variables that are manipulated or controlled in an experiment to test the effects on dependent variables, without being influenced by other variables in the study.

Dependent Variables

Dependent variables are outcomes or responses whose changes are influenced by the manipulation of independent variables in an experimental setup.