________ Refers to the Task of Securing Editorial Space -

question 56

Multiple Choice

________ refers to the task of securing editorial space - as opposed to paid space - in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization.

• A) Advertising
• B) Media planning
• C) Communication design
• D) Publicity
• E) Copy testing

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Definitions:

Tangible Personal Property

Personal property that can be physically touched and moved, such as furniture, vehicles, and electronic devices.

Prevent Trespass

Actions or measures taken to stop unauthorized entry or infringement on one's property.

Property Law

The area of law that governs the various forms of ownership and tenancy in real property (land as distinct from personal or movable possessions) and in personal property, within the common law legal system.

Dispose

To get rid of something, typically by throwing away or giving it away.