The Main Objective of Marketing Public Relations Is to Secure

question 113

True/False

The main objective of marketing public relations is to secure editorial space in print and broadcast media to promote or "hype" a product, service, idea, place, person, or organization.

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Definitions:

Certify

To officially recognize, attest or confirm something as true, accurate, or meeting certain standards, often through a formal statement or document.

SEC Rule 10b-5

A regulation enacted by the U.S. Securities and Exchange Commission to prevent fraud, misrepresentation, and insider trading in the securities market.

Corporate Insider

A person within an organization, typically an executive or employee, who has access to confidential or non-public information.

Short-swing Profits

Profits earned by corporate insiders from buying and selling their company's stock within a short timeframe, subject to specific legal regulations and reporting requirements.