________ Is an Advertising Timing Pattern That Calls for Advertising

question 55

Multiple Choice

________ is an advertising timing pattern that calls for advertising during a certain period, followed by a period with no advertising, followed by a second specific period of advertising activity.

• A) Pulsing
• B) Continuity
• C) Flighting
• D) Concentration
• E) Frequency capping

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Definitions:

Supreme Court

The highest judicial court in a country or state, which has the ultimate authority in interpreting the law and constitution.

Lower Court

A court of law that is lower in the hierarchy than an appellate court and typically is the first level at which legal cases are heard.

Writ of Certiorari

A writ from a higher court asking a lower court to send it the record of a case for review. The United States Supreme Court uses certiorari to review most of the cases it decides to hear.

U.S. Courts of Appeals

Intermediate appellate courts in the federal court system that review decisions of federal district courts, regulatory commissions, and other federal courts.