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If the product class is mature, then the advertising objective is to convince the market of the brand's superiority.
Fibrillation
An irregular, often rapid heart rate that commonly causes poor blood flow to the body.
Arrhythmia
An irregularity in the heartbeat rhythm, which can range from minor to serious health concerns.
Fibrillation
An uncoordinated twitching of the muscle fibers, particularly noted in the heart muscle.
Palpitation
A sensation in which a person is aware of an irregular, hard, or rapid heartbeat.
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