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A ________ Has Three Characteristics: (1) a Source of Competitive

question 142

Multiple Choice

A ________ has three characteristics: (1) a source of competitive advantage making a significant contribution to perceived customer benefits; (2) has applications in a wide variety of markets; and (3) is difficult to imitate.


Definitions:

Bloomberg Businessweek

A weekly business magazine that provides information about current business events, market insights, and economic analyses.

Sports Illustrated

An American sports magazine known for its extensive coverage of sports events and athletes.

Marketing Dashboard

A tool that aggregates and displays key performance indicators (KPIs) and metrics related to marketing efforts, providing an overview of a company's marketing performance.

Super Bowl

An annual championship game of the National Football League (NFL), known for its high viewership and extravagant halftime performances and commercials.

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